Promote Online Casinos in the Australasian Market

Session Title: How to Successfully Promote Online Casinos in the Australasian Market

Session Description: Understanding the history of online gaming in Australia and New Zealand and how it differs so much from the US/European model.

• Why 'trust' is so important in the Aus/NZ gambling culture and how to gain and cultivate that trust.
• Local lingo, how certain games are called different names in these markets and how to avoid alienating your market.
• Aus/Nz are a very reactive 'early adopter' market, what does this mean to you as a promoter/marketer and how to capitalize on this.
• What games will NEVER work in this market, this can save you a lot of wasted time and money!
• Why simply putting banners and content is not enough, my secrets to making money 'on demand'.

Speaker: Adam Morris, Owner, Players Club Media
While residing in New Zealand, Adam Morris has over the past five years managed to help promote an Australian online gaming community using his unique methods of offline promotion and marketing to encourage online player acquisition.

When researching for his book 'Pokie Secrets' (http://www.pokiesecrets.com), Australia's first bestselling book about Australian Slot Machines or Pokies, Morris discovered the world of online casino promotion and has never looked back

With a clear understanding of the Australian hunger for gambling coupled with extensive travel to other gaming capitals of the world, Morris has identified many key traits unique to Australasian players and will impart his knowledge with the European casino affiliate community at CAP Amsterdam.

Filmed at Amsterdam Affiliate Conference 2009

Part 1 of 3 

Part 2 of 3 

Part 3 of 3 

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