Lead CRM Manager
01 JUN 2026
Lead CRM Manager We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company offering sports betting and casino services, with a strong position in Latin America. The company’s strategic focus is on delivering a high-quality, personalized gaming experience by leveraging advanced technology and localized services tailored to regional player preferences. They develop and launch their own Casino Games and operate proprietary CRM, Customer Support, and Back-office platforms. Perfect for those who aim to: Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.); Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers; Support full player lifecycle activities (acquisition activation, retention, reactivation); Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns); Design and execute A/B tests to optimize engagement, conversion, and retention metrics; Monitor daily campaign performance and conduct regular auditing of CRM activities; Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics); Generate reports and provide actionable insights to improve CRM performance across both verticals; Process and prioritize requests from internal stakeholders; Collaborate closely with Product teams during new GEO launches and feature rollouts; Formulate requirements for CRM enhancements and refine existing processes; Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar).
Experience you’ll need to bring:
3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook);
Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies;
Proven experience in segmentation and personalized communication strategies;
Practical experience with CRM automation platforms (Optimove, Smartico, Customer.io or similar);
Strong analytical skills with the ability to extract actionable insights from large datasets;
Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.
It’s a perfect match if you have those personal features:
Detail-oriented with strong focus on accuracy and campaign quality;
Analytical mindset and data-driven decision-making;
Strong organizational and prioritization skills;
Proactive and comfortable working in a fast-paced environment;
Passionate about improving customer engagement across multiple verticals.