Email Marketing Manager

28 OCT 2025

Email Marketing Manager : Requirements - 2+ years of experience in email marketing or CRM automation; Proven success in building campaigns and workflows from scratch (architecture, automation, segmentation, deliverability); Strong understanding of B2B marketing funnels and product lifecycles (preferably in SaaS, MarTech, or EdTech); Hands-on experience with Mailgun, HubSpot, and Salesforce (or similar tools); Experience setting up triggered and multi-step email campaigns (welcome, news, reactivation, digest, events); Understanding of email deliverability and domain/IP warming; Strong analytical mindset with ability to interpret data and optimize performance; Basic HTML/CSS skills for email layout editing; Knowledge of UX/UI principles for effective email design.

Will be plus

Copywriting skills for email campaigns and audience segments;

Intermediate English level or higher.

Soft Skills

Analytical thinking

Attention to detail

Organizational skills

Strong communication

Proactivity

Independence

Adaptability & curiosity

Responsibilities

Build CRM and email marketing workflows from the ground up;

Develop and launch automated and trigger-based sequences across different user stages;

Integrate and manage communication through Mailgun, HubSpot, and Salesforce;

Segment databases, analyze audience behavior, and personalize communication;

Create and test hypotheses to improve open, click, and conversion rates;

Collaborate with marketing, content, SMM, and sales teams to align communication with the funnel;

Manage the email calendar, testing plan, and reporting process;

Track performance metrics and provide regular analytics and recommendations.

Our stack

CRM & Email Marketing: Mailgun, HubSpot, Salesforce Marketing Cloud, SendGrid (or similar);

CRM & website integration, automation setup, and API workflows;

Deliverability management (SPF, DKIM, DMARC);

A/B testing and performance analysis;

Analytics: Google Analytics / GA4, UTM tracking, Looker Studio / Data Studio dashboards

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