CRM Manager

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to:

Assist the Head of Region in the design and execution of a localized CRM strategy focused on increasing Player Lifetime Value (LTV) and reducing churn;

 

Design, set up, and optimize end-to-end user journey campaigns (Welcome, Retention, Reactivation) across multiple channels;

 

Collaborate closely with the Product Department to launch and promote gamified features (Tournaments, Scratch Cards, Missions), ensuring they are integrated seamlessly into the CRM lifecycle;

 

Actively propose and test new promotional ideas, mechanics, and communication styles tailored to the Regions user’s preferences;

 

Monitor campaign performance, conduct A/B testing, and provide actionable insights to refine the communication strategy and bonus efficiency.

Experience you’ll need to bring:

2 years of experience in CRM or Lifecycle Marketing, ideally within the iGaming, Fintech, or high-frequency E-commerce sectors;

 

Solid understanding of retention KPIs (NGR, Active Days, Churn Rate) and the ability to interpret data to drive decisions;

 

A strong interest in gamification and "player psychology"—knowing what makes a user come back and engage with the product.

 

It's a perfect match if you have those personal features:

High attention to detail, ensuring data accuracy across management reporting;

 

Strong analytical and decision-making abilities;

 

Ability to thrive in a fast-paced environment;

 

A passion for understanding and meeting customer needs.