CRM / Email Marketing Specialist | G1 Media

CRM / Email Marketing Specialist | G1 Media We are currently looking for a strong CRM / Email Marketing Specialist to join our partner company, G1 Media, which builds an ecosystem of its own iGaming products. You should definitely consider joining G1 Media — a company driven by a team of professionals with 10+ years of industry experience, united by one clear goal: to create the best solutions on the market. Remote Full-Time | Marketing Apply job description In the CRM / Email Marketing Specialist position, you will be responsible for: Creating and configuring triggered communication flows with players through Email/Push/SMS channels. Creating and maintaining corporate email templates, filling them with content, and configuring, checking, and testing them before sending. Monitoring the effectiveness of email campaigns and communications on a daily basis, tracking promotional KPIs, and developing hypotheses to improve them. Segmenting and filtering players, as well as implementing segmentation rules in triggered communications. Achieving high Open Rate, Delivery Rate, CTR, Unsubscribe/Spam Rate metrics, working with Soft/Hard Bounce, and monitoring and resolving sender domain reputation issues. Conducting A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, Retention %, etc. Assigning tasks to graphic designers, copywriters, and the promotions team, and monitoring their execution. Preparing weekly and monthly reports on key communication channels.