Team Lead ASO | Traffic 7

Team Lead ASO | Traffic 7 We are currently looking for a Team Lead ASO for one of our businesses, Traffic7, who will own and drive the ASO strategy across our finance app portfolio while leading and developing the ASO team. Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing. Remote Full-time | ASO Apply job description As a Team Lead ASO, you will work with the team to: Own and drive the overall ASO strategy across the finance app portfolio (Android, and later iOS). Lead, mentor, and grow the ASO team; set goals, review work, and ensure quality. Build and maintain ASO processes and team standards, provide clear reporting to stakeholders, and ensure effective collaboration across cross-functional teams. Plan and prioritize the ASO roadmap across multiple apps and GEOs. Perform and oversee ASO audits and in-depth competitor analysis in the finance niche. Set and monitor team KPIs and key performance metrics (installs, CVR, retention, ratings); identify growth opportunities. Oversee optimization of app metadata, visuals (icons, screenshots), and descriptions for better visibility and conversion. Oversee A/B testing programs and ensure decisions are driven by data. Plan, manage, and analyze motivated traffic campaigns; align them with ASO strategy and keyword ranking goals. Participate in hiring and onboarding of new ASO specialists. Stay updated on platform guidelines and market trends, especially in the finance vertical.