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Vor Interactive partners with PureWager Group for Maryland launch

Vor Interactive partners with PureWager Group for Maryland launch

20 OCT 2025
Joyce Yang journalist iGB Affiliate

Joyce

Yang

The AI-driven sports engagement technology firm has announced a strategic partnership with PureWager Group to bring interactive experiences to Maryland bettors.

Primarily backed by 22X Ventures and Day Dinkers Investments, PureWager Group is a US-based gaming technology company developing proprietary sportsbook, iCasino and player account management (PAM) solutions for both B2B and B2C markets. It recently entered the Maryland online sportsbook market through a long-term deal with Long Shot’s and is preparing for additional state launches including Michigan in Q4 2025.

According to Richard Acosta, co-founder and CEO of Vor Interactive, the collaboration "represents a pivotal moment” in both companies’ expansion, combining the data solution firm’s predictive content and engagement platform with PureWager Group’s operational and regulatory expertise in sports wagering.

“Maryland’s market is one of the most progressive in the country and this partnership allows us to merge innovation with integrity – bringing smarter, safer and more engaging sports experiences to fans,” Acosta added.

Under the agreement, Vor Interactive will deploy its products including the VorTurbo technology to deliver personalised sports narratives, real-time data visualisations and predictive betting insights designed to engage users and enhance retention. PureWager Group will leverage its local licensing, marketing and operational infrastructure to bring this innovative experience to Maryland bettors in compliance with state regulations.

“The Vor Interactive products will help us to bring innovation and dynamic products to the market,” added Elliott Banks, PureWager Group CEO. “Together we’re introducing an experience that goes beyond betting – it’s about storytelling, interactivity and engagement built on a foundation of compliance and transparency.”

Most recently, Vor Interactive launched its AI prediction widget on Odds Shark’s NFL matchup pages with further rollout to other leagues including NBA and NHL previews.  

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