Primores brings owned-audience acquisition to operators and affiliates

Primores will make its iGB Live debut, introducing its organic-acquisition engine – a productised service that helps iGaming operators and affiliates build content channels they own, rather than rent.

The offering runs on two layers: 

• Build operates multi-account social-content engines across TikTok, Instagram and YouTube, engineered for the high-turnover verticals where single accounts are short-lived. 
• Reach drives outbound demand generation across Telegram, email and X, reaching audiences that mainstream paid channels won't serve.

Together, the layers give partners an acquisition channel that compounds over time – an owned audience asset that sits alongside paid and affiliate media rather than replacing them. For operators, it adds a channel they control. For affiliates, the same engine offers a way to build owned audiences instead of depending solely on operator programmes. The engine supports casino, betting, crypto, ecommerce and finance verticals, with content and distribution tuned per vertical and geography.

Primores operates in three production modes – fully automated, semi-automated repurposing of existing content, and manual production – allowing partners to start from an existing library or from scratch.

"Operators and affiliates both want acquisitions they own, not only traffic they rent," said Andrej Ruckij, founder of Primores. "We built the infrastructure to make organic work at the scale this industry actually needs, across content production, distribution and outbound reach."

Primores will run scoping sessions at stand A40 throughout the show, mapping which channels fit each partner's offer, vertical and geography.

Find Primores at stand A40, or learn more at primores.org.