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FanDuel scores betting partnership with NFL’s Bills

FanDuel scores betting partnership with NFL’s Bills

07 JAN 2022

By

Kyle

Goldsmith

UK MPs have called on the Premier League and other sports governing bodies to reduce the amount of gambling adverts visible in stadiums.

Under the multi-year deal, FanDuel will become an official mobile sports betting partner of the Bills.

FanDuel will be able to use official Bills marks and logos, as well as gain access to a range of media assets including TV and radio spots to engage Bills fans, and in-game signage and activations at the team’s Highmark Stadium in New York.

FanDuel will also become the presenting sponsor of the Buffalo Bills-themed podcast, "Bills by the Numbers", which discusses team updates and key fantasy match-ups.

Read the full story on iGB North America

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