Stephen
Carter
Head of content
Oddschecker owner FairPlay Sports Media is to integrate its betting technology services into Territorio Apuestas, the betting affiliate website of Spanish sports newspaper Marca.
The integration will embed real-time predictive analytics throughout the site alongside the existing odds comparison and quality sports analysis from Marca’s journalists, primarily centred around Spanish football.
Fairplay said the deployment of its BetTech across Territorio Apuestas would help boost real-time fan engagement and monetisation opportunities, as well as help improve the performance of sportsbook advertisers on the site via content and other strategies.
FairPlay Sports Media Group CEO Stuart Simms (pictured) described the deal as “a major growth opportunity” that would build on its existing partnership with Gazzetta dello Sport in Italy, also owned by Marca’s ultimate owner RCS MediaGroup.
Marco Pompignoli, president of Unidad Editorial, part of RCS MediaGroup, added: “We have witnessed firsthand FairPlay Sports Media’s ability to deliver an engaging betting experience to fans, and we are delighted to now incorporate this service into the MARCA portfolio”.