Totalizator Sportowy partners Polish basketball body, sponsors 3x3 format
By
iGBA
Editorial
This issue of our regular deep dive into the affiliate sector looks at Better Collective’s huge deal for The Action Network and super affiliates’ regearing of existing assets, alongside the usual analysis of the quarterly numbers
The three-year deal comes into effect from January 2022 and will also include support for men’s and women’s team across senior and youth level.
The agreement covers teams competing in the FIBA 3x3 World Tour Masters and FIBA 3x3 Challenger tournaments, as well as domestic events including Lotto 3x3 Quest games and the Polish Youth Championship.
Totalizator Sportowy has supported Polish basketball for a number of years via its Lotto brand.
“Basketball 3x3 successfully debuted at the Olympic Games in Tokyo; it is a discipline that effectively attracts new fans, and its development is noticeable every day, also in Poland, thanks to the recent medal at the European Championships in Paris,” Totalizator Sportowy president Olgierd Cieślik said.
“This was the first medal success of Polish basketball at an event of this rank in many years and we want to help Polish representations, including youth ones, achieve even greater success.”