BoyleSports to sponsor Checkd Media’s No Tippy Tappy Football podcast
Dan
Kleiner
Editor
Checkd Media has revealed that BoyleSports will be sponsoring its podcast No Tippy Tappy Football, which is hosted by former Premier League and England manager Sam Allardyce and Natalie Pike.
BoyleSports recently agreed a deal to be the front-of-shirt sponsor for Premier League side West Ham - in what is the final year before the gambling sponsorship ban on shirts, which kicks in from the 2026/27 season.
The podcast will return from its summer hiatus on 13 August to coincide with the start of the 2025/26 Premier League season, and alongside Allardyce and Pike, there will be “a host of high-profile guest from across the football world”.
Will Tyrrell, director of UK media at Checkd Media, said that the arrival of BoyleSports as a sponsor is just strengthening the partnership between the two companies.
“It’s an exciting time for No Tippy Tappy Football as we refresh the look and feel of the show with a brand-new studio and upgraded production,” said Tyrrell. “We’re confident this new chapter will take the podcast to even greater heights, both in terms of content and audience reach.”
While the affiliate marketing manager at BoyleSports, Sorin Pereverzov, acknowledged that the partnership was an easy decision for the operator.
“As proud sponsors of West Ham and a brand with deep roots in both football and horse racing, we’re committed to supporting content that’s authentic, entertaining, and made for true fans,” said Pereverzov.
“This podcast is a standout in the space, offering honest conversations with genuine personalities. We’re excited to support its next chapter.”
The podcast first launched on the affiliate’s Footy Accumulators social platforms in the build-up to the 2022 World Cup.