By
Dan
Kleiner
Editor
The Guardian Media Group has announced that it will ban all forms of gambling advertising from its publications, except lottery advertising.
The site, Leadstar said, will allow Spanish-speaking players in the US to enjoy a personalised guide to choosing the best licensed bookmaker.
The product will go live on established website Mis Casas de Apuestas under the subdomain MisCasasdeApuestas.com/us.
Leadstar already operates six websites in the US.
“After seeing a high percentage of users accessing our other Spanish-language platforms from the US, we felt it was necessary to expand our product with a new website with content tailored for Hispanic-American bettors,” Leadstar’s director of operations Jacob Ljunggren said.
“The US has been the talk of the industry lately and we have focused efforts there as well. Until recently we neglected a quite large portion of the population by not offering our products in Spanish.
“I am very excited about this new launch and I believe that the strength of our already well-positioned domain will help this product perform faster than normal.
“I hope that in a short period of time we can see our website among the top results and be able to please all those American bettors who want relevant information in Spanish.”