Gentoo Media has announced the promotions of Micha Leth Hellerøe to chief people officer and Dijana Radunovic to senior director of sales.
The appointments come after a broad reduction in the affiliate’s headcount and an 11% year-on-year dip in quarterly revenue, mainly driven by regulatory changes in Brazil. In its Q1 2025 interim report, CEO Jonas Warrer said the team is “leaner, more focused and better positioned to execute” as it enters Q2, highlighting the addition of key senior hires to support its “next phase of growth.”
Hellerøe joined Gentoo Media in 2017 as an HR business partner and has since held roles as head of people and director of people, playing a central role in shaping the company’s people strategy. Her work has centred on strengthening talent development, leadership capability, employee experience and organisational effectiveness.
Commenting on her new role, Hellerøe said, “bringing the people function into the executive team signals a shift,” showing that the affiliate recognises the strategic role people and culture play in sustaining performance at scale.
Radunovic brings over seven years of commercial and operational experience in igaming, with a focus on sales leadership, partner strategy and business growth across multiple markets. She previously worked at Catena Media as an account management team lead before joining Gentoo in 2017. As general manager of the affiliate’s flagship brand, AskGamblers, she has been key in aligning teams, driving commercial execution and contributing to the company’s broader growth strategy.
In her new role as senior director of sales, Radunovic will lead global sales strategy and execution, with a clear focus on long-term value creation and strengthening partnerships across regions.
“I’m excited to step into this role and use my experience to strengthen our commercial approach across markets,” Radunovic said. “We’ll continue to evolve alongside the industry with focus, clarity and strong relationships at the centre of how we grow.”
Warrer added that the appointments “reflect more than career milestones,” and represent “the kind of leadership we believe in: thoughtful, values-driven and grounded in deep understanding of our people, our business and our partners.”
Gentoo Media also recently appointed Mads Haugegaard Albrechtsen as group CFO and promoted Paul Gatt to general counsel.