DeepCI rebrands as PartnerMatrix Intelligence

By Dan Kleiner


DeepCI has rebranded as PartnerMatrix Intelligence as the company aims to create an all-in-one affiliate management and data tracking “powerhouse”.

PartnerMatrix Intelligence was integrated earlier this year, which now allows customers to access it both within the PartnerMatrix platform and as a standalone option.

As part of the rebrand, DeepCI co-founder Lewis Civin has become chief product officer for PartnerMatrix working alongside CEO Vahe Khalatyan.

“At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering,” said Khalatyan.

“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.”

He went on to add that now equipped with the data analytics and optimisation tool, PartnerMatrix’s customers can “take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”


On the rebrand, new CPO Civin said that PartnerMatrix Intelligence has established itself as a ‘must-have’ data management tool for affiliate managers.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”

You can read an exclusive in-depth interview with Khalatyan and Civin as they discuss the rebrand and why the full merger will prove a powerful combination for the industry.

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