Featured
A no-slop guide to AI image generation in affiliate marketing
With AI image generation tools like Nano Banana Pro becoming the latest hype, how should affiliates integrate them into their content pipeline? Jani Peteri, senior iGaming UX creative and AI specialist, writes exclusively for iGBA about common misconceptions and how to generate images that add real value to affiliate sites.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
Pulse check: why engagement surveys matter
Rita Mendes, head of people at Alts Digital, writes for iGBA on the importance of conducting engagement surveys at an iGaming affiliate and why in particular there’s a benefit to regular questioning.
Partners
StrategyPlatform migration: a technical project or a management decision?
While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.
Partners
PeopleMeet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Partners
Boomerang Partners’ highlights from iGB Affiliate Barcelona 2026
Amongthe feature wowing the crowds were the Sports Marketing & Betting Calendar 2026 presentation and various sports activations.