iGBA
VIP Gamification Manager

VIP Gamification Manager

27 NOV 2025

VIP Gamification Manager - We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. -

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match.
 
Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. ?reators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
Perfect for those who aim to:
Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;
 
Analyze and create segments for gamification campaigns;
 
Manage content inside the gamification back office;
 
Publish and update content;
 
Develop and maintain a gamification calendar aligned with main goals and ensure the deadlines are met;
 
Assist with identifying new gamification techniques that are available for set up in the gamification back office to maintain a high level of customer engagement;
 
Ensure published content follows the overall promo concept;
 
Collaborate with content writers, designers, and others as needed;
 
Test the set content to make sure everything is working correctly;
 
Participate in hypothesis testing connected with the retention- and activation-connected metrics.
Experience you’ll need to bring:
1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry;
 
Experience with bonus mechanics, quests, level systems, and tournaments;
 
High attention to detail, creativity, and understanding of player motivation dynamics;
 
Comfortable working cross-functionally with product, design, data, and communications teams;
 
English proficiency – Upper-Intermediate+;
 
Hands-on experience with Smartico platform (will be a plus).
 
It's a perfect match if you have those personal features:
Creativity – capacity to generate innovative ideas and approaches that enhance brand and user experience;
 
Out-of-the-box thinking – readiness to challenge conventional methods and find unconventional yet effective solutions;
 
Prioritization – strong sense of organization and focus, ensuring key goals and deadlines are met efficiently;
 
Autonomy – ability to work independently, take ownership of tasks, and make confident decisions without constant supervision.