iGBA
VIP CRM Team Lead

VIP CRM Team Lead

16 OCT 2025

VIP CRM Team Lead We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to: Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance; Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders; Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns; Plan, track the quarterly bonus budget and build, implement new bonus mechanics and promotional campaigns; Monitor the performance of campaigns and conduct A/B testing; Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans; Analyze key VIP CRM metrics and use data to align with strategy plans; Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management; Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support); Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability.

Experience you’ll need to bring:
2+ years of experience in CRM within the iGaming industry;
 
1+ years of experience in a leadership role;
 
Experience in the iGaming industry (will be a plus);
 
Experience managing VIP segments and executing high-value retention strategies;
 
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
 
A good understanding of player behavior is a strong advantage;
 
An Upper-intermediate level of English (written and spoken).
 
It's a perfect match if you have those personal features:
Leadership skills, ability to lead a strong team of CRM Managers;
 
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;
 
Comfortable working under pressure and managing multiple deadlines simultaneously;
 
Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.