VIP CRM Manager

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to:

Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

 

Prepare weekly analysis on the performance of campaigns and measure profitability;

 

Analyze player behaviors and create segmentations and offers that align with playing style;

 

Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;

 

Collaborate with content, design, and product teams to deliver engaging and relevant promotions;

 

Manage communications across email, SMS, push notifications, and in-app messages;

 

Identify key sports and casino events in the market and align with special promotions;

 

Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

 

Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

 

Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

Experience you’ll need to bring:

2+ years of experience in a CRM within the iGaming industry;

 

Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

 

Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

 

At least an Upper-intermediate level of English (spoken and written);

 

Experience managing VIP segments and executing high-value retention strategies will be a plus;

 

A good understanding of player behavior is a strong advantage;

 

Experience providing support to a Junior CRM Manager.

 

It's a perfect match if you have those personal features:

Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

 

Able to manage multiple deadlines simultaneously;

 

Problem-solving skills;

 

Data-driven approach.