VIP CRM Manager We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to: Prepare a strategic monthly calendar tailored for Casino and Sports customers; Use analytics to drive CRM decisions and planning; Conduct weekly analysis on campaign performance and profitability; Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles; Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation; Collaborate with content, design, and product teams to create engaging and relevant promotions; Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions; Identify key Sports and Casino events to align with targeted promotions; Ensure consistent, compelling, and timely communication around special events and offers; Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate); Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance; Use insights to drive continuous improvement and decision-making.
