User Acquisition Manager / Google Ads UAC (Middle, Middle+) job description WHAT YOU’LL DO: Launch and manage advertising campaigns on Google Ads UAC for Android apps (Payday Loans/Car Insurance, USA/Canada market). Test creative concepts (visuals, ad copy, etc.) and hypotheses. Track campaign performance metrics and optimize (CPI, CPA, ROAS, etc.). Conduct regular experiments and A/B tests. Analyze the market and competitors. Collaborate closely with product and design teams to improve campaign results.
WHAT WE EXPECT FROM YOU:
2+ years of hands-on experience with Google Ads UAC traffic acquisition.
Proven track record of running successful marketing campaigns for Tier-1 markets.
Experience working with mobile tracking tools (e.g., AppsFlyer).
Familiarity with Android/iOS apps promotion specifics.
English at an Intermediate level or higher.
Strong analytical thinking and ability to work with large sets of performance data.
Developed analytical skills.
Proactivity and willingness to take responsibility for decisions and outcomes.
Comfortable working with spreadsheets (Excel/Google Sheets) and analytical tools.
Experience in highly competitive niches (loans, insurance, dating, gambling, essay) for the Tier-1 markets. Payday Loans experience is a major advantage.
Ability to use AI tools (ChatGPT, Claude, etc.) for generating ad creatives.
Experience with A/B testing platforms and automation scripts.
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Flexible schedule. You can work remotely or from our comfortable offices. The workday starts from 8:00 to 11:00.
Time Offs Loyalty System — 28 Business Days of Paid Time Off per year (after 3 months of cooperation).
We care about your health. We guarantee that we will cover your medical insurance once your probation period is over. And once a year, we organize a flu shot.
Mental Health Program: We are launching psychological support for our colleagues during the war. After your probation period is over, we cover 3 private psychological consultations with your own therapist or will recommend ours. Plus, we have regular Mental Health webinars where we discuss psychological topics.
Internal educational activities, reimbursement of external educational activities, including the ones abroad.
Vast Corporate Library (Print and Online). As well as the opportunity to order any business and professional books at the company’s expense.
English Courses and Speaking Clubs after the probation period.
Corporate currency — Boosta coins and spend them on extra day-offs or our branded products (from T-shirts to AirPods).
WHAT WE OFFER:
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