What you'll be doing
Assist with planning and executing paid social campaigns across various Social Media platforms and various markets.
Conduct thorough audience research and segmentation to optimise targeting and messaging.
Manage end-to-end campaign execution, including creative development, ad setup, and performance monitoring.
Continuously analyse campaign performance, providing actionable insights and recommendations for optimisation.
Collaborate with the Sales, Design and BI teams to further enhance the ads and conversion rates.
Stay up to date with the industry trends, platform updates, and emerging technologies to ensure the company remains at the forefront of paid social advertising.
Analyse markets and opportunities to expand offers and campaigns.
Prepare daily, weekly and monthly reports on social media marketing efforts.
Identify new opportunities: markets, verticals, platforms.
Take ongoing ownership of SoMe projects and KPIs as well as ensure a further expansion of the channel.
Analyse competitor activity.
Who we're looking for
2+ years of experience in marketing, paid social
Background in digital, technology, or online industries; iGaming, digital marketing, or affiliate industry experience is a strong advantage.
Good social analytical skills and attention to detail
Creative, analytical, and structured approach to task solving.
Proven experience in planning, executing, and optimising paid social media campaigns.
In-depth knowledge of social media platforms, advertising tools, and best practices
Strong analytical skills with the ability to interpret data and generate insights.
Creative mindset with a keen eye for design and messaging.
Familiarity with A/B testing methodologies and a data-driven approach to decision-making.
Excellent organisational and multitasking abilities.
Proactive problem-solver with a structured approach to execution.
Collaborative mindset with the ability to build trust across diverse teams.
Experience of working with Paid Social in the online gaming industry is a plus
What we're offering
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Copenhagen:
Daily office lunches with varied menus to suit different dietary choices
Birthday Leave - a day off to celebrate your special day
“Me Time” Day - a day dedicated to your wellbeing
Annual Volunteer Day - support a cause that matters to you
Career progression pathways and continuous guidance
Anniversary rewards at 3, 5, and 10 years
Personal learning budget + access to Udemy
Annual well-being benefit
In-office massages once or twice a month
On-site gym facilities
Private health insurance (including dental, mental health, and physiotherapy)
Pension scheme
Team building budget
Free parking and strong public transport links (Nørrebro & Skjolds Plads stations)
Discounted commuter cards via our DSB agreement
A vibrant culture with regular office events and social gatherings
Get more out of Gentoo Media: https://www.gentoomedia.com/
At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧
