SEO Specialist - Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
The role
The Technical SEO Specialist is responsible for ensuring the optimal health and performance of the website through regular monitoring and resolution of issues identified in tools such as Google Search Console and Ahrefs. This role involves conducting comprehensive technical SEO audits to identify improvement areas, suggesting actionable strategies, and tracking progress over time.
What you'll be doing
Regularly review and address issues flagged in Google Search Console and Ahrefs to maintain optimal website health.
Conduct comprehensive technical SEO audits to identify and prioritize areas for improvement.
Suggest strategies to address any issues and track progress over time.
Provide clear, actionable recommendations to enhance site performance and search rankings.
Stay updated with the latest SEO trends and algorithm changes to inform strategy adjustments.
Develop and maintain technical SEO guidelines and documentation to prevent recurring issues.
Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking
Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages.
Educate team members and stakeholders on best practices and SEO improvements.
Collaborate effectively with other departments, such as Content, SEOs and Product teams, to ensure SEO best practices are integrated across all assets.
Prepare and present monthly reports on SEO performance and projects at market meetings.
Clearly communicate complex technical concepts to non-technical team members.
Who we're looking for
1–3 years of hands-on SEO experience, ideally in an affiliate or content-driven environment.
Familiarity with optimizing large volumes of content or managing SEO across multiple websites.
Excellent communication skills in English while other languages are a plus.
Understanding of on-page, technical, and off-page SEO fundamentals.
Knowledge and experience with Google tools such as Search Console, Screaming Frog, Google Analytics and other SEO tools.
Familiarity with iGaming terminology
Awareness of compliance standards and restrictions when optimizing content for regulated markets.
What we're offering
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Serbia:
Hybrid work model - flexibility to split time between home and office
Daily office lunches with varied menus to suit all dietary preferences
25 days of vacation to rest and recharge
Birthday Leave - a day off to celebrate your special day
“Me Time” Day - a day dedicated to your wellbeing
Annual Volunteer Day - support a cause that matters to you
100% paid maternity leave
Career progression pathways and ongoing support
Personal learning budget + access to Udemy
Annual €400 wellbeing benefit
Monthly €35 home office allowance
Flexible morning start - begin your day anytime between 8:00 and 9:30 AM
Private health insurance - including dental and physical therapy
Anniversary rewards at 3, 5, and 10 years
Team building budget
A vibrant culture with regular events, social gatherings, and team celebrations
Get more out of Gentoo Media: https://www.gentoomedia.com/
At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self