SEO Specialist Middle + job description WHAT YOU’LL DO: Strategic Planning & Research: Conduct in-depth market analysis to identify the most profitable niches and clusters. Develop long-term SEO strategies with a focus on maximizing FTDs and revenue. Research optimal monetization models and conversion funnels. Build project roadmaps with clear prioritization. Content Strategy: Design content strategies for the iGaming niche. Perform post-analysis of existing content and identify content gaps. Optimize content for Tier 1–2 markets and regulatory requirements. Prepare clear and structured briefs. Link Building Strategy: Develop a comprehensive link-building strategy. Analyze competitors and identify the most effective link-building tactics. Define requirements and technical tasks for the link-building team. Ensure quality and relevance of acquired links. Analysis & Optimization: Conduct regular technical audits of projects. Analyze the effectiveness of content and backlinks, and create actionable plans. Monitor KPIs and adjust strategies based on data insights. Run A/B testing of different approaches and tactics.
