SEO Content Strategist - Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry.
The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com.In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners.As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards.
Are you ready to take the next step in your career?
We’re hiring an experienced SEO Content Strategist to take full ownership of revamping a European casino affiliate site. The property has strong potential with the right end-to-end overhaul across UX, content strategy, and technical SEO. If you’ve grown casino affiliate sites before and love rolling up your sleeves in WordPress while driving measurable SEO and revenue impact, this is your playground.
What You’ll Do
Works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI
Analyze and execute search engine optimization campaigns.
Work in a cross-functional product team to make sure SEO is considered in all decisions
Planning with Product, UX and Development team
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
On-page SEO optimizations
Keyword, market and competitive research
Help manage teams high level goal targets
Strategic planning with content team
QA / Audit all-new product feature launches for SEO
Track and report SEO progress and fluctuations to SEO lead and management
Optimize copy and landing pages for search engine optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with editorial and content teams to drive SEO in content creation and content programming
You’ll Bring
3+ years of SEO/content experience within iGaming affiliates (casino vertical strongly preferred), with proven lifts in rankings and traffic.
WordPress power-user skills, comfortable building pages and fine-tuning performance.
A solid SEO toolkit: on-page optimisation, internal linking, topical mapping, competitor gap analysis, schema, and basic HTML/CSS literacy.
UX/CRO instincts: you understand how users compare casinos, what builds trust, and how to streamline the conversion path.
Analytics proficiency: confident with GA4, GSC, spreadsheets, and able to interpret data from tools like GA4, SEO tools, and Clarity.
Tool familiarity: Ahrefs/SEMrush, Screaming Frog, Clarity, and common AI assistants.
AI fluency: able to leverage AI for content creation, ideation, and planning.
Impact-driven mindset: excited to use AI and automation to increase output and accelerate project execution.
Adaptability: comfortable navigating a rapidly evolving digital landscape.
Excellent English communication skills.
Perks & Benefits
Employee Stock Purchase Program
Comprehensive private Healthcare Insurance
Flexible work environment with the option for remote work
Lifestyle Allowance/Lifestyle Spending Account
Hardware and software
Regular company events, including seasonal parties and sports & social outings.
Access to courses for Personal and Career Development
Company Paid Volunteer Day