iGaming / Casino Content Editor – German Speaking WIS – who? Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
The Role
Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.
In this role you’ll lead the SEO strategy for one of the most trusted and high-performing iGaming affiliate brands globally.
Coming into this role, you’ll shape and drive the long-term SEO roadmap, focused on increasing organic visibility, improving traffic quality, and delivering measurable growth across key markets such as the U.S. and Canada. You’ll lead a skilled team of SEO professionals and collaborate closely with colleagues across content, product, and commercial teams to deliver scalable, high-impact initiatives.
This is a flagship brand at the core of our Gaming portfolio, and this role will play a key part in strengthening its position as a global search leader in a fast-moving and competitive space.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact:
Lead, support, and develop a team of 3–5 SEO Specialists focused on driving growth in key markets like the U.S., Canada, and the UK, while exploring selective expansion opportunities globally
Turn business goals into a clear, actionable SEO strategy with defined KPIs, measurable outcomes, and a roadmap aligned to revenue and brand growth
Collaborate closely with the Head of SEO and Content leadership to implement and uphold best-in-class on-page and technical SEO standards
Provide hands-on technical SEO expertise and lead complex projects such as site architecture improvements, domain migrations, and major product changes
Work in partnership with product managers and engineers to integrate SEO into technical planning, identifying opportunities and removing blockers proactively
Own and evolve SEO reporting frameworks—tracking performance, surfacing insights, and clearly communicating wins and opportunities to leadership
Stay ahead of industry trends, algorithm updates, and competitor activity to identify new growth levers and keep us ahead in the organic search landscape
Be a visible advocate for SEO across teams—sharing knowledge, aligning stakeholders, and ensuring the function has the strategic support it needs to succeed
What You'll Bring:
A track record of growing large, complex affiliate or content-driven websites—ideally in iGaming or similarly competitive verticals like finance, health, or sports
Proven leadership experience managing and developing SEO teams, with strengths across both technical execution and long-term strategic thinking
Deep technical SEO expertise, with confidence in leading audits, solving indexing and crawl issues, optimising site architecture, and collaborating with engineers and product teams
Strategic mindset with experience designing and delivering SEO roadmaps that drive measurable growth in traffic, rankings, and revenue
Strong grasp of content-led SEO at scale, including keyword and intent mapping, scalable on-page frameworks, and effective collaboration with editorial and content teams
Comfortable working in a fast-paced, evolving environment—bringing clarity, focus, and momentum across multiple stakeholders and projects
The Interview Process:
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, Senior SEO Specialist and Senior SEO Manager (1 hour video via Zoom)
3rd: Interview with our Senior People Partner (1 hour video via Zoom)
4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of SEO (Hiring Manager) (1 hour video via Zoom)
Why Legend?
Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Long term incentive plan so we can all share in the growth and success of Legend.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.