Senior Gamification Manager - We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match.
Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
Perfect for those who aim to:
Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;
Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;
Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);
Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.
Experience you’ll need to bring:
3+ years of experience in product, CRM, or engagement management within the iGaming industry;
Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;
Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;
Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;
Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);
Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;
English - Upper-intermediate+ for cross-functional and partner communication.
It's a perfect match if you have those personal features:
Strong communication skills;
Comfortable navigating ambiguity and changing priorities;
Strategic thinking with deep technical and operational understanding;
Flexibility, attention to detail, and strong problem-solving skills.