Senior Data Analyst

With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

The Role:

 

The Senior Analyst sits within the Data Intelligence Unit (DIU) and is responsible for the operational leadership of the analytics function. This role combines hands-on analytical expertise with people leadership and delivery ownership. You will:

 

Own the day-to-day running of the analyst team

Line manage and develop analysts

Control workload prioritisation and intake

Maintain analytical quality and standards

Deliver high-impact commercial insight

This is not a pure individual contributor role. It is a player–coach position responsible for building capability and improving output quality across the function. The role reports into the Head of Data / DIU and acts as the operational bridge between strategic direction and delivery execution.

 

Responsibilities:

 

Operational Ownership

 

Own the intake, scoping and prioritisation of analytics requests

Manage workload planning and sequencing across the team

Ensure deadlines and delivery standards are met

Act as first point of escalation for analytical queries

People Leadership

 

Line manage Analysts and Associate Analysts

Conduct 1:1s, development planning and performance management

Identify capability gaps and support hiring decisions

Foster a culture of analytical rigour and commercial curiosity

Insight & Commercial Impact

 

Lead complex analytical initiatives across Content, CRM, Product and Commercial

Move beyond reporting to uncover behavioural drivers and quantify impact

Shape hypotheses with stakeholders and translate findings into actionable recommendations

Develop and oversee robust test-and-learn frameworks

Quality & Standards

 

Review analytical outputs for methodological accuracy and clarity

Promote best practice in SQL, Python and experimentation design

Improve documentation and reproducibility standards

Champion data governance and responsible data usage

Automation & Efficiency

 

Identify opportunities to streamline recurring analysis

Improve workflow efficiency and reduce manual reporting

Support scalable analytics infrastructure

Requirements

Advanced SQL capability working with large-scale data warehouses (Snowflake experience desirable)

Strong Python skills for analysis and automation (pandas, numpy; modelling libraries advantageous)

Experience working with behavioural event data (Segment, Amplitude, GA, Mixpanel or similar)

Proven experience influencing business decisions through analysis

Experience mentoring or managing analysts

Comfortable operating in ambiguous problem spaces

Strong communication skills with the ability to challenge constructively

Demonstrated commercial awareness

Desirable

 

Experience in digital media, subscription businesses or betting markets

Experience building predictive or statistical models

Experience mentoring analysts

Background in Mathematics, Statistics, Economics, Data Science or similar

Benefits

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

 

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

 

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner

 

\