Perfect for those who aim to:
Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);
Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
Develop and refine automated player journeys and customer retention funnels;
Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
Improve customer engagement and communication metrics based on data insights.
Experience you’ll need to bring:
3+ years of CRM experience in the casino and sports betting industry;
Proven expertise in developing segmentation strategies and personalized communication;
Hands-on experience with email, SMS, push, and other CRM channels;
Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;
Advanced analytical skills; ability to draw actionable insights from large data sets;
Familiarity with CRM platforms;
Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;
Upper-intermediate or higher level of English (both written and verbal).
It's a perfect match if you have those personal features:
Attention to detail and organizational skills;
Ability to think creatively, strategically, identify and resolve problems;
Good communication and collaboration skills;
Proactive attitude and ownership mindset to independently manage and optimize campaign performance.
