Sales Director - Brand Partnerships (UK, IT, FR, ES)
27 AUG 2026
Sales Director - Brand Partnerships (UK, IT, FR, ES) Job description About Better Collective Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products. As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships. We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.
About the Role
This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.
You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.
This role is about building long-term strategic relationships that deliver sustainable commercial growth.
Key Responsibilities
Commercial Strategy
Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain
Build category-specific go-to-market strategies across priority sectors
Develop scalable sponsorship products and commercial IP
Create integrated commercial propositions that move beyond traditional advertising
Identify new revenue opportunities across key industry verticals
Develop annual category growth plans
Business Development
You will already have senior relationships with:
Global advertisers
European brands
The Big Six global agency holding groups
Independent agencies
Sponsorship agencies
Sports marketing agencies
You'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.
Category Ownership
Lead Better Collective's sales strategy across:
Automotive
Financial Services
FMCG
Consumer Electronics
Retail
Telecommunications
Travel
Lifestyle
Luxury
Become the internal expert for these sectors.
Premium Partnerships
Create integrated solutions including:
Premium sponsorships
Branded entertainment
Talent-led partnerships
Video-first campaigns
Audience Intelligence
Creator collaborations
Cross-market activations
First-party data solutions
Cross-functional Leadership
Work closely with:
Editorial
Product
Marketing
Data
Sales
Operations
to develop commercially-led products from inception.
Success Looks Like
Within 12 months you will have:
Established Better Collective as a trusted strategic partner for major European brands
Secured multiple premium long-term partnerships across Europe
Increased average partnership values
Developed repeatable category playbooks
Increased recurring partnership revenue
Launched innovative premium commercial products
Job requirements
Experience
8+ years in media sales, partnerships or sponsorship
Strong agency and direct client network
Proven experience selling integrated partnerships and premium sponsorships
Experience operating across multiple European markets
A genuine passion for sport and an understanding of modern sports audiences
Network
You'll have an established network across major global advertisers, official sports sponsors, rights holders and leading agency groups, with senior relationships spanning brands such as:
Adidas
Nike
Just Eat
Mastercard
Visa
PepsiCo
Heineken
Qatar Airways
Emirates
Amazon
Samsung
Coca-Cola
Red Bull
EA SPORTS
PlayStation
Apple
BMW
Mercedes-Benz
American Express
Experience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.
Skills
You are:
A genuine passion for sport and sports culture
A deep understanding of how brands engage modern sports fans
Strategic commercial thinking
A consultative approach to partnership selling
Exceptional executive relationship building skills
An entrepreneurial mindset with a passion for creating new commercial opportunities
Strong storytelling and presentation skills
Excellent negotiation and influencing ability
The ability to collaborate across editorial, product, marketing and commercial teams
Why Join?
This is an opportunity to help shape the next phase of Better Collective's commercial evolution.
You'll have the freedom to create innovative partnership products, build long-term relationships with some of the world's biggest brands and influence how Better Collective delivers value to advertisers across Europe.
Working at the intersection of sport, content, talent and audience intelligence, you'll help build a premium partnerships business designed for the future of sports marketing.
Hybrid
London, United Kingdom