Retention Product Manager (Middle+) job description WHAT YOU’LL DO: Market and user needs analysis: Conducting market and competitor analysis, focusing on their retention strategies. Setting tasks for user marketing research (interviews, surveys). Analyzing the needs of B2C and B2B users. Developing and optimizing the Customer Journey Map. Developing product features for user retention: Designing and implementing gamification elements (quests, bonuses, rewards). Enhancing the functionality of the player’s personal account. Developing the partner’s personal account. Improving the user feedback and comment system. Creating mechanics to boost engagement (loyalty programs, bonuses). Managing retention channels: Managing the email marketing specialist. Developing email marketing strategies and audience segmentation (RFM segmentation). Planning and analyzing email campaigns for different user segments. Working with trust platforms and user reviews. Developing new retention channels. Analytics and optimization: Setting up and monitoring event tracking in analytical systems (Amplitude). Conducting A/B tests for conversion funnels and retention mechanics. Analyzing user engagement and retention metrics. Calculating ROI for implemented features and product solutions. Creating and maintaining dashboards with key metrics. Managing development processes: Setting development tasks to improve retention and engagement metrics. Managing your portion of the product backlog. Collaborating with the development team to implement new features. Coordinating with the designer to create UX/UI elements.
