Retention Manager job description WHAT YOU’LL DO: Push & Email Campaign Management. Plan, set up, and launch recurring and one-time push/email campaigns for multiple products. Personalize messaging based on user behavior and segmentation. Campaign Optimization. Conduct A/B tests to optimize open rates, CTR, and conversions. Monitor campaign performance and suggest improvements. Retention Strategy. Collaborate with product owners to design lifecycle marketing strategies. Identify key retention drivers per app/product and build campaigns accordingly. Cross-Team Collaboration. Coordinate with content, design, and tech to deliver messages on time and aligned with app features. Provide briefs and work closely with the copy/design team for creatives. Reporting & Analysis. Track performance metrics and report regularly (open rate, CTR, conversions, churn rate, etc.). Analyze drop-off points in user journeys and propose engagement tactics. User Segmentation & Targeting. Build detailed segments based on app usage, activity, or behavioral data. Set up automated user journeys (welcome flows, reactivation, win-back, etc.). Maintain Messaging Infrastructure. Maintain campaign hygiene (cleaning lists, managing frequency caps, etc.).
