Product Marketing Manager job description WHAT YOU’LL DO: Monitoring and analyzing product metrics, including retention, conversion, NGR, GGR, deposits, withdrawals, and others—identifying deviations from plans or negative trends. Evaluating metrics across traffic types and geos, contributing to the development of traffic acquisition strategies based on product capabilities. Collaborating with the platform team in case of metric declines—analyzing current mechanics, defining improvement plans, overseeing execution, and providing support. Coordinating the collection and updating of product and marketing metrics by gathering relevant data from the platform and competitors. Setting tasks for in-depth metric analysis for both internal analysts and the platform’s analytics team. Regularly testing the website, its functionality, and mechanics, as well as conducting competitor analysis to identify bugs, UX issues, or growth opportunities.
