Middle VIP Gamification Manager

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to:

Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;

 

Analyze and create segments for gamification campaigns;

 

Manage content inside the gamification back office;

 

Publish and update content;

 

Develop and maintain a gamification calendar aligned with main goals and ensure deadlines are met;

 

Assist in identifying new gamification techniques available for setup in the gamification back office to maintain a high level of customer engagement;

 

Ensure published content follows the overall promo concept;

 

Collaborate with content writers, designers, and other stakeholders as needed;

 

Test the set content to make sure everything is working correctly;

 

Participate in hypothesis testing related to retention and activation metrics.

Experience you’ll need to bring:

1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry;

 

Experience with bonus mechanics, quests, level systems, and tournaments;

 

High attention to detail, creativity, and understanding of player motivation dynamics;

 

Comfortable working cross-functionally with product, design, data, and communications teams;

 

Hands-on experience with the Smartico platform.

 

It's a perfect match if you have those personal features:

Reliability;

 

Adaptability;

 

Teamwork.