Middle Facebook User Acquisition Manager | Traffic7

Traffic7 is a project that creates and develops digital products and scales them through strong expertise in performance marketing. Remote

Full-time | User Acquisition

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job description

You will work with the team to:

Plan/launch/optimize FB campaigns to drive high-quality installs → trials → paying subs; manage ABO/CBO, placements, and bidding. Define event schema with product/analytics; maintain MMP + SKAN configuration and run periodic tracking QA. Operate a rolling creative factory: briefs, storyboards, weekly batch testing, and hook/angle reporting. Run structured tests on paywalls/onboarding with product (pricing, trials, copy, visuals) and loop results back to UA. Budget pacing & forecasting; shift spend by marginal ROAS/pLTV and cohort performance. Deliver weekly insights with clear next steps; flag risks (signal gaps, policy issues) early and propose fixes.

You’re a great fit if you:

2+ yrs Facebook (Meta) UA for iOS/Android subscription apps; proven wins on AEO/VO and revenue-based optimization.

Attribution & events: MMP (AppsFlyer/Adjust), SKAN 4+ mapping, in-app events (trial_start, sub_start, renewal, refund), CAPI App Events/Enhanced -Conversions; experimentation with conversion schemas.

Creative system for mobile UA (UGC, motion, hooks/angles) across 1:1 and 9:16; disciplined A/B testing and readouts.

Deep subscription metrics: CTR → CVR to trial → Trial→Paid, D1/D7 retention, ARPU/LTV, churn/renewal, paywall/onboarding testing.

Collaboration with ASO/paywall teams; experience influencing store assets and onboarding flows for CVR lift.

Strong analytical toolkit (Sheets/Excel, cohorting, pLTV forecasts); ability to make allocation calls quickly.

Outcome-oriented generalist who can own the whole UA loop from creative briefs to LTV readouts.

Curious, structured, and experiment-first; documents learnings and scales what works.

Calm with delayed/aggregated iOS data; pragmatic about signal loss and experiments under SKAN.

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Our hiring flow:

Step 1: Pre-screen.

Step 2: Interview.

Step 3: Reference check.

Step 4: Job Offer!

Work and growth in an environment where you can launch, test, and develop new products, see your direct results, and influence them.

Support for your career growth: compensation for external courses, conferences, and access to a corporate library.

Flexible working hours (you can start your day between 8:00 and 11:00 Kyiv time).

Office in Kyiv, coworking spaces in Lviv or Warsaw, or the option to work remotely — the choice is yours.

28 days of annual vacation, up to 30 days of sick leave with medical confirmation, plus all public holidays.

Care for your health: medical insurance, a Mental Health program, and compensation for sessions with a psychologist.

Ukrainian Victory Support program and other important social initiatives.

Compensation for equipment during blackouts.

More than 7 opportunities we offer:

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