Media Buyer Requirements User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks; Previous experience with ad networks; Gambling experience is mandatory; Work with creatives, experience with setting up tasks for video creatives; Experience in A/B testing and campaign optimization; Ability to identify issues within campaigns and develop solutions quickly; Understanding user journey, user segmentation, engagement, and customer experience; Ability to analyze and understand such metrics as CTR, CR, CPA; Previous work with such tools as Jira, Tableau; Understanding how to work with pixels, postbacks, user cookies; Remote work experience: ideally, in an international team; Flexible and open to feedback, with a continuous improvement mindset; Comfortable working independently and managing large-scale ad budgets; Good English communication skills
