iGBA

Media Buyer Requirements User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks; Previous experience with ad networks; Understanding of attribution models (post view vs click) and conversion deduplication; Awareness of GEO-specific advertising regulations for gambling verticals; Gambling experience is mandatory; Work with creatives, experience with setting up tasks for video creatives; Experience in A/B testing and campaign optimization; Ability to identify issues within campaigns and develop solutions quickly; Understanding user journey, user segmentation, engagement, and customer experience; Ability to analyze and understand such metrics as CTR, CR, CPA; Previous work with such tools as Jira, Tableau; Understanding how to work with pixels, postbacks, user cookies; Remote work experience: ideally, in an international team; Flexible and open to feedback, with a continuous improvement mindset; Comfortable working independently and managing large-scale ad budgets; Good English communication skills

Responsibilities
Launch retargeting and performance campaigns;
Manage the structure of retargeting campaigns;
Close work with existing campaigns;
Technical setup: pixel integration, postback configuration;
Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP;
Creative performance analysis and briefing for the design team based on CTR and conversion data;
Regular reporting on campaign performance by GEO and placement;
Close work with existing campaigns.
 
Benefits
🍀An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
🧑‍💻Laptop & all necessary equipment for work according to the holding standards;
🏖Paid vacations, personal events days, days off;
🫖Paid sick leave;
👨‍⚕Medical insurance;
💵Referral program — enjoy cooperation with your colleagues and get the bonus;
📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🗣Free internal English courses;
🤸‍♀Sport benefit;
🦄Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
🎳Company events, team buildings.