Media Buyer (PPC)
11 JUN 2026
Media Buyer (PPC) About MediaTroopers MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms. We are currently looking for a driven and analytical Media Buyer (PPC) to join our growing team in Malta.
About the Role
We are looking for a performance-oriented Media Buyer (PPC) with hands-on experience managing Search campaigns on Google Ads and Microsoft Ads (Bing), with a strong focus on regulated markets such as the United States
The ideal candidate will be responsible for applying, launching, optimizing, and scaling paid search campaigns for sportsbook, casino, fantasy, and fintech-related products, while maintaining strict compliance with platform policies and local regulations
This role requires a strong analytical mindset, deep understanding of keyword intent, bidding strategies, landing page optimization, and performance analysis
The position reports to the Media Team Leader
Key Responsibilities
Build, launch, and manage PPC campaigns across Google Ads and Microsoft Ads (Bing)
Manage Search, Performance Max, UAC/App campaigns, and remarketing activity
Optimize campaigns daily based on CPA, ROI, FTD, and conversion quality
Conduct keyword research, audience analysis, and competitor monitoring
Develop and test ad copy, landing page angles, and bidding strategies
Scale campaigns profitably across regulated GEOs
Monitor campaign compliance with gambling and advertising policies
Analyze campaign performance and identify optimization opportunities
Work closely with Design teams, AdOps, Tech team and Sales to improve performance
Monitor tracking, attribution, and conversion flow accuracy through MMPs and analytics platforms
Generate daily/weekly reports and actionable insights
Stay up to date with PPC trends, competitors pages, platform updates, and regulatory changes
Requirements
2+ years of hands-on PPC media buying experience on Google Ads and/or Microsoft Ads
Strong experience with Search campaigns in competitive verticals
Experience working with regulated markets (US, Canada, Europe, LATAM) is a strong advantage
Experience in iGaming, sportsbook, casino, fantasy, or fintech is a major advantage
Strong understanding of:
Keyword targeting
Match types
Bid strategies
Quality Score
Conversion optimization
Landing page performance
Experience managing significant monthly budgets
Familiarity with tracking tools, MMPs, and analytics platforms
Strong analytical and data-driven mindset
High attention to detail and strong problem-solving skills
Ability to work independently in a fast-paced environment
Proficiency in Excel / Google Sheets and Google Analytics
Fluent in English
What We Offer
Competitive salary and performance-based incentives
A collaborative and energetic team culture
Onsite lunch provided by the company
Mobile network plan as part of the company bundle
Gym membership
Health and dental insurance
Team-building activities and company events
Join us at Media Troopers and be part of a vibrant and innovative team that is shaping the future of media engagement in the online sports betting and casino industry. If you are passionate about making a meaningful impact, we would love to hear from you.
MediaTroopers is an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.
Note: This job description is a general overview and may evolve based on business needs.
Apply Now
Job Category: Media
Job Type: Full Time
Job Location: MaltaOn-Site
