Marketing lead
17 AUG 2026
Marketing lead We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels; Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic; Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions; Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities; Bring market-specific growth proposals and ensure their effective execution by the relevant teams; Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI; Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives; Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics; Drive regional brand growth through digital and offline initiatives aligned with local player behaviour; Own regional marketing budgets, performance reporting and growth targets.
Experience you’ll need to bring:
3+ years of experience in digital or performance marketing, including a leadership role within iGaming;
Proven experience managing media buyers and coordinating cross-functional marketing teams;
Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms;
Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling;
Strong understanding of paid acquisition across Google, Meta and alternative advertising networks;
Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives;
Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics;
Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics;
Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust;
Proven experience managing substantial monthly marketing budgets;
Experience launching new markets or building marketing functions from scratch;
A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.
It's a perfect match if you have those personal features:
Data-driven and commercially minded;Proactive, self-driven and comfortable making high-impact decisions;
Strong cross-functional management and communication skills;
Able to translate market insights into clear initiatives and actionable briefs;
Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment.