Marketing Lead (Brazil) Job description We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy and execution in Brazil. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the Brazilian market.
Responsibilities
Lead end-to-end marketing strategy for a new betting product launch in Brazil
Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
Own localization strategy: messaging, creatives, and cultural relevance for Brazilian audiences
Partner closely with product, growth, and compliance teams
Track performance metrics (CAC, LTV, ROI) and optimize campaigns
Manage agencies, contractors, and external partners as needed
Job requirements
5–7 years of marketing experience, ideally in betting space
Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape
Proven experience launching or scaling a consumer product in Brazil
Strong background in performance marketing, influencer/affiliate marketing, or growth
Fluent in Portuguese; strong English communication skills
Data-driven mindset with experience using analytics and attribution tools
Nice to Have
Experience with sportsbook or iGaming launches
Existing network of Brazilian creators, affiliates, or media partners
Startup or high-growth environment experience
Why Join
Opportunity to lead a high-impact product launch from day one
Ownership over marketing strategy in one of the world’s fastest-growing betting markets
Competitive compensation with upside
Hybrid
Rio de Janeiro, Brazil