Lead Generation Manager (B2B sales Representative) job description WHAT YOU’LL DO: Create and execute lead generation campaigns from scratch. Analysing market trends and competitor strategies to identify opportunities and challenges for lead generation. Researching and identifying the most useful sources and resources to find leads, such as online platforms, databases, events, etc. Collect and organize key information about companies and decision-makers. Build and execute a B2B sales strategy from the ground up. Visit offline conferences, events and meetups, establishing partnerships, supporting networking, and promoting brand awareness. Initiate conversations with potential clients via LinkedIn, email, calls and other outbound channels. Present our linkbuilding teams to potential partners and tailor our offering to client needs. Work closely with the Account Managers and delivery team to align business goals with client expectations. Contribute to shaping the brand and positioning in the linkbuilding&content writing market. Stay curious and proactive: suggest new ways to improve how we find leads.