Landing Page Optimization Specialist We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match.
Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.
Perfect for those who aim to:
Actively contribute to LPO strategy to improve landing conversion rates and customer experience across multiple paid acquisition channels and traffic types;
Prepare ideas for new upper-funnel user journeys based on traffic type specifics;
Set up and maintain tracking parameters and tools, regularly checking their accuracy independently or with the support of the Q&A team;
Coordinate marketing team plans for landing pages and A/B tests;
Take day-to-day ownership of all landing page assets and their performance;
Conduct competitive analysis for benchmarking and identifying optimization opportunities;
Collaborate with cross-functional teams to lead creative brainstorming sessions and align on test priorities;
Contribute customer insights to help create content that reflects our brand and drives marketing efficiency;
Lead the execution of experiments — from A/B test wireframing and asset development to analyzing and reporting results.
Experience you’ll need to bring:
Strong understanding of paid advertising principles, ad formats, and major platforms (e.g., Google Ads, Meta, etc.);
Proven experience in A/B testing and landing page optimization;
Solid proficiency with web analytics tools (e.g., Tableau, Hotjar, Google Analytics, Excel etc.);
Ability and curiosity to dive into technical tasks or testing processes, ensuring smooth tracking and data accuracy;
Excellent time management skills to coordinate multiple stakeholders and processes efficiently;
Structured and organized mindset, able to prioritize, document, and execute systematically.
It's a perfect match if you have those personal features:
High attention to detail and commitment to delivering polished, high-quality results;
Proactive and result-oriented mindset, always seeking improvement opportunities;
Self-sufficient and comfortable taking ownership of projects from start to finish;
Genuine interest in understanding how things work and improving processes through testing and iteration;
Strong sense of structure and accountability, ensuring clarity and consistency across all your projects.