| iGBA
In app Media Buyer

In app Media Buyer

31 JAN 2025

Product Marketing Manager Requirements 2+ years of experience as a Product Manager or Product Owner in digital products; Hands-on experience launching or managing data-driven features focused on segmentation, targeting, personalization, or user analytics; Strong understanding of hypothesis-driven product development and decision-making based on metrics; Familiarity with core acquisition, retention, and engagement product metrics; Experience working with prioritization frameworks; Experience working with analytics and BI tools (e.t. Google Analytics, Tableau, Amplitude, internal BI platforms); Proven experience collaborating with cross-functional teams; Team management experience or direct coordination of engineers/analysts is a strong advantage.

Will be plus
 
Having manager contacts on in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
Experience with Android platforms of Chinese devices (Xiaomi, Oppo, etc.);
Experience in BI/Analytics services (Tableau/Power BI, etc.)
 
Soft Skills
 
High level of structure and responsibility;
Strong analytical mindset;
Stress resistance;
Calm character;
Adequacy and purposefulness;
Ability to multitask;
Ability to form work requests;
 
 
Responsibilities
 
Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
Setting the Terms of Reference for the necessary promotional materials;
Competent budget management;
Together with the team, the formation of media strategies, calculation of the KPI funnel;
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
Regular reporting on performance and profit;
Market and Competitor Analysis;
Planning and calculation of Traffic Streams.
 
Our stack
 
Appsflyer
Adjust
Proxy
Android/IOS webview
Tableau
 
 
Benefits
 
An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the ecosystem standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
Company events, team buildings.