Digital PR & Link Building Specialist

 

Terms of reference

Acquiring valuable links – actively searching for opportunities (collaborating with bloggers, influencers, media) and negotiating and coordinating publications.

 

Creating and implementing a link building strategy – planning activities, defining goals and ongoing monitoring of implementation.

 

Creating content for Digital PR campaigns – developing ideas, writing articles and contacting journalists SEO data analysis – monitoring the effectiveness of the strategy using tools such as Ahrefs, Google Analytics and recommending optimization actions.

 

Collaboration with the content department – coordinating the publication of content and supporting the team in creating materials consistent with the chosen SEO goals.

 

Monitoring competition activities – tracking competitors' link-building strategies and implementing modern solutions in response to market changes.

 

Technical knowledge and skills:

Very good knowledge of SEO issues, especially in the area of link building and off-page SEO.

 

Experience working with SEO tools (e.g. Ahrefs, Semrush, Google Analytics, Google Search Console).

 

Ability to analyze SEO data and implement optimization activities based on it.

 

Knowledge of basic principles of cooperation with the media and PR.

 

 

 

Minimum 2 years of experience in link building, SEO and/or Digital PR.

 

Proven success in acquiring valuable links and implementing effective off-page SEO strategies.

 

At iGamingNuts, we form a 40-person, close-knit and supportive team of specialists and experts. In the legal sports betting segment, we are proud to be a leader in building a community of players. On the Polish market, our products are the best betting sites, m. in. legalnibukmacherzy.pl. We are also growing internationally and are already operating in European and South American markets.

 

 

For Us, the work culture and atmosphere are very important. As much as we can appreciate our employees who receive free admission to football, speedway and martial arts matches 🙂

 

We also go to thematic conferences where you can see new products from the bookmaking industry and organize truly unique team-building trips :)!

 

 

We also take care of work-life-balance because we know how important the sense of security and mental health of Our employees is!

 

 

Therefore, if you are looking for new challenges, you want to grow in the bookmaking industry – join iGamingNuts!

 

 

 

multisport card (funding)

 

private medical care (subsidy)

 

high-quality, modern equipment (we work on Mac)

 

daily breakfast in the office

 

modern office in the center of Gdańsk Wrzeszcz (very well connected to SKM, tram, bus) – if you work from Gdańsk

 

social activities in which we are willing to engage

 

working for a market leader in the bookmaking industry

 

an additional day off in the month of birth and New Year's Eve

 

joint team outings and company integration trips

 

possibility of remote work in a 3-day system from the office, 2 days from home or full remote work for people from outside the Tricity