Head of Sales - LATAM Job description If you are passionate about sports and thrive on building innovative ad sales and sponsorship strategies for both endemic and non-endemic brands, this is the opportunity for you. We are looking for a dynamic and versatile executive to lead the Futbol Sites brands, a part of Better Collective’s advertising and sponsorship sales development with traditional and emerging brands across the LATAM region.
About the Role
As Head of Ad Sales LATAM, you will oversee the monetization strategy for some of Better Collective’s most influential brands, including Bolavip, La Página Millonaria, Juanfutbol, and Redgol. This position requires a strong commercial leader with a proven ability to develop strategic partnerships, drive sustainable revenue growth, and elevate our market position.
Success in this role will depend on your ability to leverage an exceptional network of top agencies and brands to showcase our unique sports media portfolio and its high-value opportunities.
Ultimately, you will play a key role in realizing our vision of becoming the leading digital sports media group worldwide, ensuring our products and platforms achieve maximum visibility and impact across the LATAM region.
Location: Mexico DF
Your main responsibilities
● Define and execute the regional sales strategy in LATAM in alignment with global business objectives, ensuring the achievement of ambitious revenue targets.
● Lead, coach, and grow a team of sales managers and executives, ensuring consistent performance and development.
● Serve as the head of sales team on a regional level, providing strategic direction and leadership across all LATAM markets.
● Develop strong relationships with publishers, media agencies, and direct advertisers to maximize revenue opportunities.
● Build and strengthen strategic partnerships with publishers, media agencies, and top-tier advertisers across LATAM.
● Identify and capitalize on emerging business opportunities and strategic alliances within the publishing ecosystem.
● Collaborate with global executive teams (Sales, Marketing, Product, Operations, and Finance) to ensure alignment and scalability of strategies.
● Represent the company at key industry events, executive forums, acting as the face of the company in LATAM.
● Provide senior leadership with actionable insights on market trends, revenue forecasting, and regional performance.
Our expectations to you
The Head of Sales LATAM role is pivotal in shaping and executing the company’s commercial strategy in the region, directly driving revenue growth and strengthening our market presence. As the executive leader for sales in LATAM, you will be expected to combine strategic vision, strong leadership, and deep industry expertise to position the company as a key player in the publishing and media ecosystem.
This position requires a unique balance of strategic thinking, commercial acumen, creativity, and people leadership, along with a strong understanding of the LATAM market dynamics, client needs, and competitive landscape.
Job requirements
● 10+ years of proven executive leadership experience in sales, business development, or revenue leadership roles within the publishing, media, AdTech, or digital advertising industry.
● Deep knowledge of the LATAM media landscape, with a strong network across publishers, agencies, and direct advertisers.
● Background in Media Agencies or Publishers is considered a strong plus.
● Exceptional leadership skills with the ability to build and lead diverse, high-performing teams across multiple countries.
● Outstanding communication, negotiation, and executive relationship management skills.
● Fluent in Spanish and English (Portuguese is a strong plus).
● Willingness to travel extensively across LATAM and US
Remote
Mexico, Mexico