Head of Retention
06 JUL 2026
Head of Retention Apply for this job About Traffic Label Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, automation, and intelligent systems across multiple brands and global markets.
Role Overview
We are seeking an experienced Head of Retention to own and drive our retention strategy across our gaming products and markets.You will lead player engagement, lifecycle marketing, promotional strategy, and customer lifetime value optimisation. You will also oversee CRM and Gaming teams, ensuring best-in-class execution across all retention touchpoints.
This role is based in Malta, or Remote Europe.
Key Responsibilities
Develop and execute retention strategies across gaming products and markets
Lead, mentor, and scale the CRM and Gaming teams
Own promotional strategy, including planning, execution, and performance analysis
Create and manage promotional calendars and bonus budgets
Collaborate closely with Acquisition, VIP, CRM, Product, and Commercial teams
Analyse player behaviour, campaign performance, and market trends to inform strategy
Optimise player journeys, segmentation, and engagement initiatives
Manage supplier and third-party relationships related to promotions and retention tools
Ensure a seamless and high-quality customer experience across all touchpoints
Monitor competitor activity and identify opportunities for growth and differentiation
Skills & Experience
Proven experience in a senior Retention, CRM, or Lifecycle role within iGaming
Strong understanding of player behaviour, segmentation, and lifecycle marketing
Demonstrated experience managing and developing high-performing teams
Strong analytical mindset with a commercial focus on ROI and player value
Experience managing promotional strategies and bonus budgets
Excellent stakeholder management and communication skills
Passion for delivering exceptional customer experiences and continuous optimisation
Experience with FastTrack is a big advantage
What We Offer
A senior leadership role within a high-growth iGaming brand
Competitive salary and clear progression opportunities
A flexible, performance-driven culture built on trust and autonomy
A collaborative environment that encourages innovation and ownership
Regular team events and company-wide celebrations
Opportunities for career growth within the wider group
Salary: €65,000–€72,000 gross per year, depending on experience
Benefits
Open, creative environment with the autonomy to experiment and innovate
Clear opportunities to grow as the company scales
Learning & Development allowance (after probation)
Competitive salary package and growth opportunities
Flexible working hours and the option to work remotely or from the office
Regular team events, outings, and celebrations
Collaborative culture that values input from across teams
Perkbox
Department
Traffic Label
Locations
Malta, Remote Europe
Remote status
Hybrid
