Head of Media Buying

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries. Perfect for those who aim to:

Lead and scale a media buying team, providing guidance on performance marketing, analytics, and best acquisition practices;

 

Develop, own, and execute performance marketing strategies aligned with company objectives, with a strong focus on ROI, CPA, LTV, and lead generation;

 

Utilize a wide range of digital acquisition channels including Google Ads (Search, Display, UAC, Performance Max), Meta, In-App networks, Display Networks, ASO, and ASA to drive measurable and scalable results;

 

Analyze performance across channels, creatives, funnels, and cohorts to identify growth opportunities and optimization points;

 

Leverage data analytics tools to derive actionable insights, evaluate marketing approaches, and continuously improve campaign efficiency;

 

Stay up to date with performance marketing trends, platform updates, new traffic sources, and acquisition approaches, integrating them into existing strategies;

 

Develop, manage, and optimize marketing budgets to ensure efficient resource allocation and sustainable scaling;

 

Collaborate closely with analytics, product, and retention teams to maximize overall user acquisition performance.

Experience you’ll need to bring:

5+ years of experience in Media Buying / Performance Marketing / User Acquisition;

 

2+ years in a leadership role with team management responsibility;

 

Strong hands-on expertise in Google Ads, Meta, mobile, and in-app traffic sources;

 

Deep understanding of performance metrics, including ROI, CPA, LTV, funnels, and attribution models;

 

Proven ability to optimize acquisition costs and scale profitable traffic;

 

Experience in iGaming / Sports / Casino industry (strong advantage);

 

Experience working with the Asia region (a plus);

 

Upper-Intermediate or higher level of English.

 

It's a perfect match if you have those personal features:

Strong ownership mindset and accountability for business outcomes;

 

Strategic and analytical thinking with a clear data-driven approach;

 

Leadership and communication skills to effectively manage and grow teams;

 

Ability to make decisions based on numbers, not intuition;

 

High level of self-organization, prioritization, and adaptability in a fast-paced environment;

 

Strong problem-solving skills and focus on continuous improvement.