Head of CRM
23 JUL 2026
Head of CRM We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Develop and execute CRM strategy for a specific LATAM market; Own the full player lifecycle: onboarding, retention, reactivation, VIP; Implement advanced player segmentation based on behavioral and financial data; Manage multi-channel communications (email, SMS, push, in-app, etc.); Manage and develop the CRM team; Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR; Collaborate closely with BI, Marketing, Product, and VIP teams; Communicate with external partners.
Experience you’ll need to bring:
5+ years of experience in CRM, with a strong focus on retention and customer lifecycle management;
2+ years of experience leading CRM teams or managing CRM functions;
Strong understanding of player lifecycle, retention strategies, and engagement mechanics;
Hands-on experience with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar solutions;
English proficiency at an intermediate level or higher;
Proven experience working with LATAM markets;
Spanish language proficiency would be considered a strong advantage.
It's a perfect match if you have those personal features:
Strategic and commercially minded leader with the ability to drive CRM growth and retention performance;
Data-driven decision maker with a strong focus on measurable business impact and continuous optimization;
Proven people management experience, with the ability to build, develop, and lead high-performing teams;
Strong stakeholder management, communication, and prioritization skills, thriving in a fast-paced and dynamic environment.
