Head of CRM

Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions. We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale. With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

The Role

 

As Head of CRM, you will lead the strategic planning, design, and execution of our customer communications programme across all outbound channels and brands - spanning conversion, retention, and reactivation.

 

You will own the performance and optimisation of the CRM programme, ensuring it delivers against business objectives while remaining customer-centric and protecting the health of our channels and growing database.

 

Leading a London-based team of six (ranging from junior executives to managers), you will have the scope and support to meaningfully enhance the impact and effectiveness of CRM across the wider business. You will take a data informed approach, reviewing performance regularly, identifying optimisation opportunities, and championing both incremental improvements and innovative strategic initiatives to improve engagement and results.

 

With multiple brands, verticals, and markets, sophisticated use of data and dynamic content is critical. We are looking for a technically strong marketer with hands on experience in Salesforce Marketing Cloud (SFMC) and ideally Adobe Campaign. You should be comfortable working with HTML emails, advanced segmentation and suppression logic, and have experience launching new brands including IP warm ups. Experience within a multi brand, multi market organisation is highly desirable.

 

At this level, we expect you to be the subject matter expert deeply committed to customer centricity, invested in developing your team, and technically capable of delivering excellence.

 

Key Responsibilities

 

Lead, support, and develop a team of six

 

Own relationships, performance, and budgeting for all CRM systems and agency partners

 

Develop and execute multichannel CRM campaigns (email, SMS, push notifications, in app messaging), ensuring relevance and performance

 

Oversee the full customer lifecycle, delivering optimisation across acquisition, retention, and reactivation

 

Use data and reporting to inform both strategic direction and tactical improvements

 

Collaborate with marketing, product, affiliate, and other cross functional teams to deliver projects aligned with business objectives

 

Support growth across new verticals, markets, and the core lead generation business

 

Ensure compliance with regulatory and licensing requirements across all regions

 

Act as the voice of the customer within the organisation

 

About You

 

7-8+ years of CRM experience

 

Experience managing and developing teams of three or more

 

Strong attention to detail and a high standard of work quality

 

Hands-on experience with Salesforce Marketing Cloud

 

Working knowledge of HTML for email

 

Solid understanding of segmentation strategies, suppression logic, and waterfall approaches

 

Experience building processes and documentation

 

Strong end-to-end project management skills

 

Good understanding of email deliverability best practices

 

Experience across email, SMS, and WhatsApp channels

 

Highly analytical and comfortable working with complex data

 

Excellent written and verbal English communication skills, including newsletter copywriting

 

Able to manage multiple priorities and adapt thoughtfully in a busy, deadline-driven environment

 

Collaborative, cross-functional team player who builds strong relationships across departments

 

Comfortable navigating pressure and delivering to a high standard

 

Collaborative and grounded - you value your team, your customers, and the perspectives of those around you

 

Desirable

 

Exposure to Adobe Campaign

 

Experience launching new brands

 

What You’ll Get

 

Private Health Care (Bupa)

 

Hybrid Working (3 days in office)

 

Travel Insurance

 

Competitive Base Salary

 

Company Bonus Scheme

 

Market-Leading Training Programme

 

Recognition & Reward Scheme

 

Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)

 

Regular Happy Hours & Team Lunches

 

Free Coffee, Drinks & Snacks

 

What’s the next step?

 

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

 

If you like the sound of what we're all about at Quantum and want to join a team where you can make an impact, please apply or contact us at careers@quantum.media.

 

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