GTM Marketing Lead (UK)

We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.

Responsibilities

 

Spearhead marketing strategy for a new betting product launch in UK

 

Build out and manage network of creator partnerships to drive adoption of the product

 

Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels

 

Own localization strategy: messaging, creatives, and cultural relevance for UK audiences

 

Partner closely with product, growth, and compliance teams

 

Track performance metrics and optimize campaigns

 

Manage agencies, contractors, and external partners as needed

 

Requirements

 

5–7 years of marketing experience, ideally in betting space

 

Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape

 

Proven experience launching or scaling a consumer product in UK

 

Strong background in performance marketing, influencer/affiliate marketing, or growth

 

Data-driven mindset with experience using analytics and attribution tools

 

Nice to Have

 

Experience with sportsbook or iGaming launches

 

Existing network of UK creators, affiliates, or media partners

 

Startup or high-growth environment experience

 

What we offer

 

Opportunity to lead a high-impact product launch

 

Ownership over marketing strategy in one of the world’s largest betting markets

 

Competitive compensation with upside

 

Comprehensive health benefits covering medical, dental, and vision

 

Life and disability insurance

 

Paid parental leave

 

A supportive, fun, and kind team dedicated to your success

 

Hybrid

London, United Kingdom

Apply